This comprehensive analysis explored the impact of Charlie XCX’s widely popular “brat” album. It included a breakdown of the key messages, art direction, visual identity, influencers, trends, music, aesthetics, and marketing strategy so brands could incorporate the trend into their media planning.

This report allowed brands from different industries to capitalize on the cultural movement and remain relevant, timely, and on-the-pulse.

Consumer Research
The Gen Z Consumer Behavior Report

An exhaustive report of attitude shifts, online habits, user behavior, and consumption trends of Gen Z consumers, divided by personas and regions. Based on qualitative and quantitative research of market demographics across the globe to help create a successful communication and social strategy.

Campaign Analysis
Branded Marketing Campaign Wrap Report

In-depth reports of marketing campaign results, with detailed data analysis about content strategy, influencer partnerships, and crucial insights to keep refining a brand-building strategy.

Report
Chronically Online: Digital Products for the New Gen Z User

Based on consumer intelligence, these identify user personas, user pressure points, patterns of usage, and attitudes around adoption, allowing teams to tailor their product roadmap and speed to market to their target users.

Industry Newsletter
Trend Reports

These data-driven newsletters spotlighted the brands succeeding with Gen Z consumers on social media, spanning fashion, beauty, food & beverage, lifestyle, media, and tech.

They include an explanation of viral trends, insights into meme-culture, messaging and brand identity, and a breakdown of content strategy. These insights demonstrate how to succeed with Gen Z consumers across different industries.

Report
Lifestyle and culture: The Future of Robotics