Branded Content
I’ve created content for incredible brands, including Samsung, Audible, Comcast, Peacock, BuzzFeed, Verizon & New York Life.
From high-visibility campaigns to influencer partnerships and live events, my experience includes digital, video, editorial, and social media.
Affiliated Marketing
BuzzFeed
Brand Partnership Pillow-Soft Curls Styling Lotion Review
BuzzFeed
Shopping 20 Target Products That Are Really Pretty, Really Practical, And Under $100BuzzFeed
Travel Partner 20 Great Travel Products From Target Perfect For Long Or Short Trips Alike
Affiliated marketing, organic, paid usage, + partnerships
Concept, Strategy, & Campaign Execution
Development & Execution
Creative content development—from ideation and concepting to execution.
Creators for Kamala - Influencer outreach campaign and social strategy for 2024 US Presidential Campaign, including content calendar, branding, and copywriting.
Samsung - Piloted the Chatterbox program for socially-native reactive content and community building through UGC
Comcast, X1 - Xfinity home page web banner, including short-form copywriting and UX optimizations (below)
Copywriting
Social Media Strategy
Brand Messaging
& Positioning
Event Marketing
Event Brochure for the Society for Textual Scholarship 2019
Brand Assets
Comms: Pitch decks and brand strategy, mood boards, comms best practices, newsletters, flyers, posters
Marketing: Content ideation, copy and design for product launches, email campaigns, newsletters, white-papers, 1-pagers, reviews, testimonials, promo scripts for podcasts, webinars, etc
Execution: Budget-tracking, talent-sourcing, brand partnerships, event-planning, outreach and awareness strategies
Planning: Editorial calendars, scheduling, creative proposals, email campaigns