Branded Content
I’ve created content for incredible brands, including Samsung, Audible, Comcast, Peacock, BuzzFeed, Verizon & New York Life.
From high-visibility marketing campaigns to live events and influencer partnerships, my experience spans digital, video, editorial, and social media.
Check out some samples below.
Branded Content
Affiliated Marketing
BuzzFeed
Brand Partnership Pillow-Soft Curls Styling Lotion Review
BuzzFeed
Shopping 20 Target Products That Are Really Pretty, Really Practical, And Under $100BuzzFeed
Travel Partner 20 Great Travel Products From Target Perfect For Long Or Short Trips Alike
Affiliated marketing, organic, paid usage, + partnerships
Brand Strategy & Campaign Execution
Creators for Kamala
Collaborated on digital consulting, culture research, social media strategy, messaging, influencer talent, and partnerships for 2024 US Presidential Campaign.
Accomplishments: Defined program TOV per channel, assisted with communications strategy and execution of content calendar, social posts, copywriting, and marketing plan.
Content Program Management
Samsung
Created original brand content and copywriting for reactive, socially-native content and incorporated UGC for community-building.
Accomplishments: Spearheaded Chatterbox, an in-agency branded content program to successfully grow brand awareness. Drove growth across social channels. (See Social Media Strategy)
Copywriting
Social Media Strategy
Content and UX Writing
Comcast, X1
Optimized national campaign for Comcast’s Xfinity, X1 product launchAchievements: Conducted A/B testing and implemented language and UX optimizations across home page, web banner, email copywriting, streamlined flow through copy and UX/UI optimizations
Brand Messaging
& Positioning
Event Marketing
Event Brochure for the Society for Textual Scholarship 2019
