Writing
Branded Content
Affiliated Marketing
Editorial Copywriting
Culture Expert
Long-Form Writing
Brands
I’ve had the pleasure of working on high-visibility campaigns with incredible brands, including Samsung, Audible, Comcast, Peacock, Verizon & New York Life
Print, digital, and multimedia
Branded content
Branded content creation and copywriting for editorial, web, multimedia, email, mobile, newsletters, SMS
Comcast, Peacock Premium engagement campaign for landing page
Comcast, X1 upgrade offer for Xfinity home page web banner, including short-form copy and UX optimizations
Creators for Kamala, influencer outreach campaign and social strategy for 2024 US Presidential Campaign
Samsung, Chatterbox Program - Socially-native reactive content and community building through UGC
Product launches, outreach, rebrands, and more
Brand strategy, mood boards, press releases, marketing communications, style guides, content planning and editorial calendars
Affiliated marketing &
product reviews
Affiliated marketing, organic, paid usage, + partnerships
BuzzFeed, Brand Partnership Pillow-Soft Curls Styling Lotion Review
The Waldron App, “Trend Report: Oversized Bags”
BuzzFeed, Shopping 20 Target Products That Are Really Pretty, Really Practical, And Under $100
BuzzFeed, Travel Partner 20 Great Travel Products From Target Perfect For Long Or Short Trips Alike
B2B/B2C
Client proposals, marketing strategy, creative briefs, pitch decks, one-pagers, white papers
Stylesight New client proposal (SaaS product messaging)
WGSN Trend Forecasting re-branding one-pager
Data on Demand, a new product from WGSN one-pager for SaaS product launch
Culture
Arts programming and a background in higher-education for literary studies create an exceptional eye for quality
Long-form writing
Samples of essays, op-eds, artist profiles, book reviews, communication strategy, and expert culture criticism
LatinaMediaCo
Op-Ed: Gracias, CK: Bad Bunny Rompe el internet (2025)
Accomplishment: Most read and shared piece that month, driving traffic to the website. The article was featured on the launch of their podcast
Book Review
Come Closer: Katie Kitamura’s Intimacies (2023)
Spotify
Profile for Grammy-nominated artist, Luisga Nuñez (2022)
Mataron a Pedro (in post-production)
Communication strategy for independent film, Mataron a Pedro
Event Brochure for the Society for Textual Scholarship 2019
Data Storytelling
Writing samples of projects I’ve pitched, researched, designed, and executed. Including data-visualizations, data journalism, and, infographics
Infographic: Misinformation vs. Disinformation
Common forms of fake news on social media
UX Manual: How to Write Effective UX Copy
Style guide tips for UX-supported copyData Visualizations/Long-Form Storytelling: Puerto Rico 2017: Longest Blackout in US History
Long-form data journalism and graphics storytellingData Reporting: The State of Remote Work in the US
Attitude shifts, reported benefits and challenges associated with teleworking to respond to the rise in remote work in the face of COVID-19Infographic: How to Determine Your Gross Income and Net Income (and Why It Matters)
Social Media
Samples of social media posts, comments that have gone viral, and social media strategy
Fashion
These insightful reports were brimming with trend analysis from on-the-ground coverage of the most important runway shows of the season. Spotlighting the must-have colors, fabrics, messages, moods, and key design elements of the season, they helped audiences ensure a strategic S2M and commercially successful products.
Our readership consisted of buyers, product designers, marketers, retailers, visual merchandizers, stylists, events coordinators, and design creatives of major brands and Fortune 500 companies.
Included detailed analyses on consumer sentiment, retail data, marketing trends, and purchase decisions
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Through a combination of research, visual stories, and data-reporting, these reports identified the pivotal emotional drivers in contemporary culture influencing consumers.
This allowed business and leaders to make more informed buying decision and better plan their product lifecycle—through product design to merchandizing and marketing strategies—to minimize risk and increase ROI.
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Reports spanned the following sectors:
Fashion
Home & Interiors
Beauty, Health & Wellness
Food & Drink
CPG & FMCG
Consumer Electronics
Transportation
Media & Entertainment
Packaging
Hospitality & Travel
Lifestyle
Agencies & Advertising
Finance
Retail
Manufacturing
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